I have been commissioned by international brands in Paris to design visual installations and immersive marketing capable of extending their DNA into physical spaces. Whether for YSL black opium (Dubaï), Disney, or EA sports (Las Vegas) for the JEDI game, the goal remains the same: Transform an advertising campaign into a memorable physical immersive experience.
The impact of immersive marketing on your brand image.
These installations are designed for the night, the moment when most displays disappear into the shadows. Without mastered lighting and a strong visual presence, an identity ceases to exist in the nocturnal urban space. My work consists of creating immersive experiences and thus points of attraction: passers by stop, capture the moment and share the emotion on their social networks from Singapore to the rest of the world.
